How can I get more signed leases?

  • The purpose of advertising is to produce leads: phone calls and emails from prospective renters.
  • The purpose of a leasing office is to turn those leads into signed leases. Think about it: if every phone call resulted in a signed lease, you could just put the lease online and mail the key to the renter.
  • Your leasing personnel are very important – they qualify the incoming leads, show your apartments, and sell your communities. Their job is to turn some of the incoming leads into signed leases.
  • The job of your ads is to get the phone ringing.

To get more signed leases, ask yourself:

1
How many incoming leads are we getting?
2
Are we effectively handling the leads that we are getting?
    • If you’re not getting enough leads, then assess your advertising.
3
Are your ads accurate and up-to-date?
4
Are you including lots of photos and details?
5
Are you describing what makes your property special and unique (i.e. what sets you apart from your competition)?
6
Is your message tailored to appeal to the renters most likely to buy?
7
Are you advertising on the highly trafficked websites with RentLinx Plus!?

Contact us for specific advice and suggestions. We're always glad to help!